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Do’s and Don’ts for Crafting Engaging Titles and Descriptions  

Do’s and Don’ts for Crafting Engaging Titles and Descriptions  

A job posting that is well crafted can entice the strongest candidates, and even the best attempts to apply for the positions may be discouraged by a job that is poorly written. To maximise the effectiveness of your job postings, here are the essential dos and don'ts of creating a compelling job title and description.

The Do’s of Crafting a Job Title and Description

1. Clear and Precise 

A detailed job title communicates a particular position to the applicants in the quickest way possible. Avoid general phrases such as “Marketing Guru;” use “Digital Marketing Specialist” instead. It is precision that sets candidates’ expectations, and only those who are qualified are encouraged to apply.

2. Utilise Relevant Terms 

Consider using job-appropriate terms so that every industry-focused job posting can be easily seen. If you are looking to fill a role in data, including ‘Data Analyst’ or ‘Data Visualisation’ within the text, it will ensure that the posting is easily seen across job boards.

3. Highlight Key Responsibilities and Required Skills

Provide a description of functions and the necessary competencies in order for candidates to gauge whether they are the right fit for the job. Examples include giving action-oriented descriptions of duties: ‘Develop and execute marketing strategies’ or ‘Analyse and interpret financial data in order to assist in forecasting.’

4. Showcase Company Culture

Provide a short explanation of the company and its principles. Include such benefits as flexible hours or opportunities for professional development in order to attract social fit candidates.

5. Use a Friendly Yet Professional Tone

The tone must be in line with your company’s culture. For instance, a tech startup may adopt a casual tone, while a law firm can be more rigid in its tone. Aligning with the brand image is crucial.

The Don’ts of Writing a Job Title and Description

1. Do Not Use Jargon or Keywords

Using too many words and phrases such as ‘team work’ or ‘synergy’, ‘rockstar’ or ‘ninja’ may repel job candidates. Use basic language that appeals to everyone instead.

2. Avoid Overpromotion or Deceiving Candidates

It is easy to let excitement get the better of you but try not to do that when discussing potential positions. Allowing candidates to have the wrong impression about a role or a company will guarantee that sooner rather than later, employee turnover will occur, and the organisation’s trust will diminish.

3. Dividing Text into Paragraphs is Important

Large blocks of text that are monotonously dense need to be avoided as they result in candidates losing interest. Rather, have them break content into paragraphs clearly marked with heading statements or even bullet points for better digestion.

4. Do Not Forget About Better Formatting

A badly presented job description can render the job unprofessional. In the case of its papers, these should be neat and organised, consistent with the fonts, size of the fonts and spacing between the lines.

5. Do Not Discriminate

There are also places to avoid any wording that suggests prejudice by such factors as age, gender, or race. It is necessary to outline the duties needed and the prerequisites for undertaking the job.

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