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Targeting the Right Job Seeker Audience: A Guide to Effective Recruitment

Targeting the Right Job Seeker Audience: A Guide to Effective Recruitment

Hiring the appropriate talent for your company isn't merely about writing and putting out a job ad; setting the right engagement strategy to find the best suitable candidates is the crux of things. A targeted approach is often better than a generic one as it opens up avenues to save time, money, and other valuable resources. Here is how you can effectively target the right audience of job seekers.

1. Create a Persona

An elaborate candidate persona is what your recruitment strategy will primarily be built upon. This persona exemplifies the job applicant you wish to attract and aids you with crafting the job descriptions, titles, and experiences provided in advertisements. Put yourself in the shoes of a job seeker, and start by answering the main question – what will make my job attractive to me? Then, the opinions of relevant people will be sought to identify the characteristics of the best relatively-dressed employees and internal hiring information will be used to refine the profile further. After defining your candidate persona, pinpoint the channels you will use to reach this target audience since all job boards are created based on specific demographics and industries.

2. Underlying Strategy Must be Data-Oriented 

Recruitment marketing relies on data, which means that better and more informed decisions are made in search of a superior workforce. Identify relevant job titles that have higher responses from candidates, ideal demographic target areas for advertising, and salaries that are likely to grab the attention of competitors. Tools like Diverse Job Matters Intelligence will help you achieve this efficiently and improve your advertising strategy.

3. Translate Position Duties Into Description Accurately 

The job description is one of the first documents a candidate interacts with, and therefore, it should be appealing. Make sure a candidate’s interaction with the document makes him or her want to learn more about the company. Focus on the specific requirements of the candidate to avoid ambiguity and use simple phrases within a descriptive title. Be candid and expose the company’s position and expectations in the industry through the unique value proposition, including the salary. Provide keywords because they improve quality candidate applications and search rank. One of the obstacles to writing good descriptions is the time it consumes. Thanks to artificial intelligence-powered tools like Diverse Job Matters, the time needed to write quality and unique descriptions is minimized. 

4. Identify Job Seekers In Their Comfort Zones

Targeted approaches are much more effective than mass calling strategies. Consider utilizing LinkedIn and email campaigns for passive sourcing. You can also look into targeted job boards and university career fairs to discover novel prospects. Try employing digital techniques like Social Media Marketing or Google Ads for more exposure. Each of these channels bears its advantages, and using a combination of them is guaranteed to widen your exposure.

5. Tweaking Your Recruitment Campaign

Make it a point to keep track of your campaign once it is made public and make adjustments to ensure there’s constant growth. Track the numbers, gauge against competitors, and query your hiring managers to get their take on the candidates. By implementing a wider advertising strategy and testing newer competition, you will be able to achieve more favorable outcomes over time.

6. Collaboration With Professionals

Recruitment can be a lengthy process. However, DiverseJobMatters makes this process easier. Their focus on targeted strategies and custom media campaigns can help you lure adequate candidates, which makes the entire process much more manageable.

Using the methods discussed here will surely let you not only focus on attracting the most skilled individuals but also improve your company’s image; let us help you take this step with open arms by reaching out to DiverseJobMatters.