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World Mental Health Day give way for public relations to focus on talent.

World Mental Health Day give way for public relations to focus on talent.

"Happiness can be found even in the darkest of times if one only remembers to turn on the light."

 Albus Dumbledore

 

'The Great Re-evaluation' has become a social phenomenon, but how do we keep the best employees? On this World Mental Health Day, we examine how a focus on wellbeing may hold the key.


We are living in a time of enormous change, from the aftermath of the pandemic to current economic uncertainty, political shifts, and the recent death of a monarch. There has also been a shift in the way many of us work. These changes have caused many people to consider making changes in their own lives, which has resulted in a fast-paced job market. People are rethinking what they want out of their jobs and how they want to work. But with great change also comes great opportunity and a chance to rethink how we look after our most important resource – our people.

 

Professionals in communications are on the front lines of change. We are constantly plugged into a breaking news cycle and monitoring real-time and frequently negative social media conversations, with the pressure to respond quickly and accurately. It's often exhilarating – nothing beats the rush of a new campaign making headlines – but this high-octane culture can lead to burnout and mental illness.

How can we best safeguard our people? When developing a wellbeing strategy, we must consider the entire organisation. The strategy should take into account how each team is managed, paying close attention to job design, team structure, and the recruitment of specific skills that PR professionals require. Empathy is at the heart of great leadership for employee well-being, engagement, talent retention, and performance. It is vital to lead from the top.

 

When it comes to your organization's wellbeing, training Mental Health First Aiders (MHFAiders) is a great place to start. MHFAiders are the first point of contact for anyone experiencing a mental health issue, and they can refer people to additional resources and services.

Workplaces should foster cultures in which employees are free to be themselves. Combining diversity and inclusion with health and wellbeing will result in positive changes in workplace mental health and performance.

 

It is also critical to promote flexibility. This must be employee-centered rather than a "one size fits all" approach. Include a variety of options, such as a four-day work week or hybrid/home working. Regular office days not only improve company morale, but also allow employees to develop and showcase their talents in creative sessions and planning meetings.

A well-designed job is essential. Recruits in public relations are frequently expected to be a jack-of-all-trades, but they may end up being a master of none. This can result in feelings of failure. Some people have a really strong skill set in one area of public relations but are not suited to another, but the job design requires them to deliver brilliantly in all areas.

 

It is also critical to encourage adaptability. Employees must be prioritised over a "one-size-fits-all" approach. Include options such as a four-day work week and hybrid/home working. Regular office days not only boost company morale, but also provide opportunities for employees to develop and showcase their talents through creative sessions and planning meetings.

It is critical to have a well-designed job. Public relations recruits are frequently expected to be jacks-of-all-trades, but they may end up being masters of none. This may lead to feelings of failure. Some people have exceptional skills in one area of public relations but are unsuited to another, but the job design requires them to excel in all areas.

 

World Mental Health Day is a time to take stock of the mental well being of those around us and rally together to promote the care and attention that the subject deserves. Rather than focus on improving mental health globally, we suggest that mental health be placed at the forefront of business leaders' minds by creating workplaces in which diverse talent is encouraged to thrive.