Doing our best for animals, people and the environment.

We practise what we preach and are a trusted and leading public example of treating animals with compassion and respect in everything we do as an organisation. From the food our business buys for our staff, to who we choose to work with, we will make sure animal welfare is our top priority.

We do everything we can to reduce our negative impact on the environment, throughout all areas of our business.

We treat everyone with respect and integrity, and celebrate diversity. We commit to these statements in order to empower people to make an informed decision about products that carry our logo.

Our exciting new strategy - Together for Animal Welfare - has eight bold ambitions which will improve the lives of many millions of animals here and around the world by 2030.