Insight Strategist

  • Ascential
  • London, UK
  • Jul 22, 2021
Content Strategist Strategy Consultant

Job Description

Brand: WGSN
Job function: Content
Job type: Perm Full Time
Job location: London
Salary: Competitive market rate salary
Job ref: R5387

Ascential's WGSN are looking for an Insight Strategist to join our team in London, UK as part of our Content function.

We're looking for an Insight Strategist to join Ascential’s WGSN Insight team in the UK. Insight is WGSN's fast growing consumer trends content platform. Its mission is to ensure that WGSN's clients capitalise on the business opportunities emerging from changing consumer attitudes and behaviours.

With a focus on personal content creation, you will research and write best-in-class analysis and forecast reports, feeding into Insight’s global content strategy. You are a trusted marketing and social media strategist/consumer insight industry expert and a go-to resource for our team and our clients.

The ideal candidate will have expertise in consumer behaviour, marketing trends, digital media and youth culture. You will be exceptionally articulate in both written and visual communication and be highly skilled in interpreting global market shifts.


Key Responsibilities

  • Generating report ideas. Researching, creating and delivering consumer, marketing and social media reports in written and video format to a prescribed schedule and deadline
  • Forecasting the impact of social, technological, economic, environmental and cultural change around the world on consumer lifestyles and attitudes
  • Defining the actions needed to capitalise on those changes and directing clients on how to evolve their propositions to stay relevant to customers in a fast-changing market
  • Producing presentations and webinars of your research and delivering it internally and externally
  • Collaborating with the global WGSN Insight content team and specifically delivering tailored reports to the Director of Consumer Insight, and Senior Marketing Strategist
  • Working with WGSN's consultancy business Mindset, when required, to deliver bespoke consumer insight to clients
  • Acting as an ambassador for WGSN by speaking at global conferences and seminars
  • Working with the WGSN commercial teams to support client relationships by sharing and presenting our thinking
  • Upholding a strong relationship with content teams in different regions and across territories to ensure consistency of trend messages across the company


Your Experience

  • Strong level of experience in writing, editing and reporting through an extensive career path within consumer research, journalism or strategy
  • Demonstrates a deep understanding of the consumer mindset across categories
  • Exceptional knowledge of the global market around consumer behavior, generational shifts and marketing/social media trends across industries, from fashion and beauty through to consumer technology, beauty, lifestyle, food, etc.
  • Strong background and comfort in navigating social media to unpack and keep abreast of new trends and in-app behaviours across the globe
  • Ability to analyse data and pinpoint consumer, marketing and social media shifts and trends that will impact the global market
  • An understanding of the role data and analytics plays in commercial success
  • Excellent organization, communication and collaboration skills with the ability to work within an international team to ensure production standards, reports or outputs are of a consistently high standard and submitted on time
  • Ability to work across multiple time zones (please note that your manager will be based in NYC)


What We Offer

Our benefits package incorporates what we’re passionate about – unlocking your future, overall well-being and sustainability – whilst giving you control over your benefits.

  • 25 days of holiday per year – with the option to buy or sell between 1-5 days
  • Great learning and development opportunities
  • Pension, Private Medical and Dental Insurance plans
  • Life Assurance; Income Protection and Critical Illness covers
  • Option to opt into the Ascential Shares Scheme
  • Volunteering opportunities
  • Season ticket loans

In addition, we offer flexible benefit packages that include Cycle to Work; Retail Vouchers; Gourmet Card; Gym Flex, Health Assessments and Will Writing.

We also place great importance on health, lifestyle and wellbeing consistently, in which you will have the options to fuel up on free fruit, attend yoga sessions, join our running club, or perhaps taking up on a lunchtime massages.


Inclusive Workforce

At Ascential, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Ascential people to feel included and truly empowered to contribute fully to our vision and goals.

Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.

For more information on our culture, visit


About WGSN

We offer insights and inspiration from around the globe. We help our customers stay ahead and informed through trend forecasting and data science. We believe inspiration comes from the monumental and the mundane.

If you’re passionate about fashion and lifestyle this is a great place to be, giving you the opportunity to work with the world's most creative trend experts, designers, editors, account managers, marketers, product developers, customer service experts and much more in a meritocratic, high performance company.



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