CRM Manager

  • Michael Kors
  • London, UK
  • May 26, 2021
Management

Job Description

"I FEEL really LUCKY to be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED me ACHIEVE my GOALS, but also that I CAN GIVE them a PLACE WHERE THEY can ACHIEVE theirs. "

- MICHAEL KORS - 

We have an exciting opportunity for a CRM Manager 

Who You Are: 

You are energetic, reliable, self-motivated and have strong communication. You thrive in a rapidly changing environment, are fashion-curious and capable of multi-tasking and prioritizing in a demanding environment.  

 What You’ll Do:  

The CRM Manager is responsible for driving EMEA customer database growth initiatives online and in-store. 

  • Manage and implement data capture initiatives (online and in-store) for EMEA markets, working with a cross functional team to track weekly KPIs and test new initiatives to increase data capture rates (internal and 3rd parties) 

  • Track performance and optimize existing data-capture initiatives (including but not limited to: free in-store WiFi, third-party sites, in-store customer and staff incentives and social media campaigns) 

  • Working alongside the Marketing, Retail and Analytics teams to research and launch new opportunities to increase overall customer repeat rates 

  • Monitoring and reporting on key KPI’s on a weekly and monthly basis. Sharing test results and leveraging stakeholder input to improve the customer experience and drive future testing ideas 

  • Working with the Global IT CRM team, manage the CRM customer database in terms of hygiene and quality, auditing for accuracy & integration of new data elements 

  • Support with growth forecasting and cost management 

  • Work with Marketing and Analytics teams to monitor lifetime value of new customers, sharing insights with the business and driving future testing and optimizations

  • Collaborate with the Trade Marketing team on in-store clientelling events to drive customer acquisition, client experience and brand awareness

  • Manage the e-receipts testing plan to increase CVR and engagement of this valuable touchpoint

  • Support the eventual roll out of the KORSVIP Loyalty program to the EMEA market

You’ll Need to Have:  

  • Experience in database growth / acquisition initiatives 

  • Experience in customer lifecycle programs 

  • Experience in running paid lead generation campaign on social media 

  • Highly organized and demonstrably detail-oriented

  • Ability to work in a fast-paced, “self-starter” environment

  • Ability to manage multiple work streams simultaneously 

  • Team-player with excellent relationship-building and communication skills 

  • Degree level experience (ideal) 

  • Experience in launching/managing a loyalty program 

  • Experience within an online retailer or similar Internet-based consumer business

  • Familiarity with Adobe Reports & Analytics, and/or internal CRM reporting systems 

  • Proficient in Excel and PowerPoint

  • Strong written and verbal communication skills 

  • A sense of humor and desire to work in a dynamic and diverse workplace

 

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

City

London